San Rafael '71 - 420 Pale Ale - NAT BLACK // Portfolio

San Rafael '71 - 420 Pale Ale

A pre-legalization cannabis campaign that was first to market in a new category, earning over 75 million impressions. 

Creative Director: David Crichton, Scott Dube

Associate Creative Directors: Anton Ratinsky, Jeff Collins

Writer: Shannon McCarroll

Art Director: Nathalie Black

Recognition: 2019 Strategy Awards - Silver (Cannabis Strategy)

Copyright Nathalie Black, 2018; All rights reserved.
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