San Rafael '71 - St. Patrick's Day
An in-store promotion centred around a true 'Pot O' Gold'.
Creative Director: David Crichton
Associate Creative Directors: Anton Ratinsky, Jeff Collins
Art Director: Nathalie Black
Photographer: Steve Krug (Fuze)
Summer of Chill
Winter’s over. The brutal cold and so-called ‘working months’ are behind us. In Canada, that means the spirit of good times, however short they may be, are ahead. It’s time to kick back and chill — without compromise.
Creative Director: David Crichton
Associate Creative Directors: Anton Ratinsky, Jeff Collins
Art Director: Nathalie Black
Copywriter: Shane Terry
Photographer: Jake Killorn
Good Days & Good Stuff
The essence of the 1970s that San Rafael '71 embraces was full of good times and full of great weed. For many, this was the peak of entertainment on television, in the theatres and especially on the radio.
As the brand inspired by this arguably better, more creative, more chill era we wanted to link San Rafael '71 to this significant time in pop-culture. So, we went and created a summer campaign centred around retro programming and good times.
Creative Director: David Crichton
Associate Creative Directors: Anton Ratinsky, Jeff Collins
Art Director: Nathalie Black
Copywriter: Max Vermeir
San Rafael '71 - Your Highness
When word broke that Harry & Meghan were considering moving to Canada, we acted fast and put the word out that there were a few bonuses to calling Canada home...
We framed and hung posters in English pubs, unbranded of course, with a URL to take folks to our website for the big reveal.
Creative Director: David Crichton
Associate Creative Directors: Anton Ratinsky, Jeff Collins
Art Director: Nathalie Black
Copywriter: Max Vermeir