San Rafael '71 - St. Patrick's Day

An in-store promotion centred around a true 'Pot O' Gold'.

Creative Director: David Crichton

Associate Creative Directors: Anton Ratinsky, Jeff Collins

Art Director: Nathalie Black

Photographer: Steve Krug (Fuze)

Summer of Chill

Winter’s over. The brutal cold and so-called ‘working months’ are behind us. In Canada, that means the spirit of good times, however short they may be, are ahead. It’s time to kick back and chill — without compromise.

Creative Director: David Crichton

Associate Creative Directors: Anton Ratinsky, Jeff Collins

Art Director: Nathalie Black

Copywriter: Shane Terry

Photographer: Jake Killorn

Good Days & Good Stuff

The essence of the 1970s that San Rafael '71 embraces was full of good times and full of great weed. For many, this was the peak of entertainment on television, in the theatres and especially on the radio.

As the brand inspired by this arguably better, more creative, more chill era we wanted to link San Rafael '71 to this significant time in pop-culture. So, we went and created a summer campaign centred around retro programming and good times.

Creative Director: David Crichton

Associate Creative Directors: Anton Ratinsky, Jeff Collins

Art Director: Nathalie Black

Copywriter: Max Vermeir

San Rafael '71 - Your Highness

When word broke that Harry & Meghan were considering moving to Canada, we acted fast and put the word out that there were a few bonuses to calling Canada home...

We framed and hung posters in English pubs, unbranded of course, with a URL to take folks to our website for the big reveal.

Creative Director: David Crichton

Associate Creative Directors: Anton Ratinsky, Jeff Collins

Art Director: Nathalie Black

Copywriter: Max Vermeir